Skip to main content
 
  • Recording Academy
  • GRAMMYs
  • Membership
  • Advocacy
  • MusiCares
  • GRAMMY Museum
  • Latin GRAMMYs
GRAMMYs
  • Advocacy
  • Awards
  • Membership
  • GRAMMYs
  • News
  • Governance
  • Jobs
  • Press Room
  • Events
  • Login
  • MusiCares
  • GRAMMY Museum
  • Latin GRAMMYs
  • More
    • Governance
    • Jobs
    • Press Room
    • Events
    • MusiCares
    • GRAMMY Museum
    • Latin GRAMMYs

The GRAMMYs

  • Awards
  • News
  • Videos
  • Music Genres
  • Recording Academy
  • More
    • Awards
    • News
    • Videos
    • Music Genres
    • Recording Academy

Latin GRAMMYs

MusiCares

  • About
  • Get Help
  • Support
  • News
  • Events
  • Shop
  • Person of the Year
  • More
    • About
    • Get Help
    • Support
    • News
    • Events
    • Shop
    • Person of the Year

Advocacy

  • About
  • News
  • Issues & Policy
  • Act
  • Recording Academy
  • More
    • About
    • News
    • Issues & Policy
    • Act
    • Recording Academy

Membership

  • Join
  • Events
  • PRODUCERS & ENGINEERS WING
  • SONGWRITERS & COMPOSERS WING
  • GRAMMY U
  • More
    • Join
    • Events
    • PRODUCERS & ENGINEERS WING
    • SONGWRITERS & COMPOSERS WING
    • GRAMMY U
Log In Join
  • SUBSCRIBE

See All Results
Modal Open
Subscribe Now

Subscribe to Newsletters

Be the first to find out about GRAMMY nominees, winners, important news, and events. Privacy Policy
GRAMMY Museum
Membership

Join us on Social

  • Recording Academy
    • The Recording Academy: Facebook
    • The Recording Academy: Twitter
    • The Recording Academy: Instagram
    • The Recording Academy: YouTube
  • GRAMMYs
    • GRAMMYs: Facebook
    • GRAMMYs: Twitter
    • GRAMMYs: Instagram
    • GRAMMYs: YouTube
  • Latin GRAMMYs
    • Latin GRAMMYs: Facebook
    • Latin GRAMMYs: Twitter
    • Latin GRAMMYs: Instagram
    • Latin GRAMMYs: YouTube
  • GRAMMY Museum
    • GRAMMY Museum: Facebook
    • GRAMMY Museum: Twitter
    • GRAMMY Museum: Instagram
    • GRAMMY Museum: YouTube
  • MusiCares
    • MusiCares: Facebook
    • MusiCares: Twitter
    • MusiCares: Instagram
  • Advocacy
    • Advocacy: Facebook
    • Advocacy: Twitter
  • Membership
    • Membership: Facebook
    • Membership: Twitter
    • Membership: Instagram
    • Membership: Youtube
GRAMMYs

Marvin Bagley III, Andre Drummond and Aaron Gordon

Photos by PJ Escobar, Adi Muhtarevic and Jordan Jimenez 

News
Music Is Helping The NBA's Top Lyricists Rebound how-music-helping-nbas-top-lyricists-rebound-orlando-bubble-home-quarantines-beyond

How Music Is Helping The NBA's Top Lyricists Rebound In Orlando "Bubble," At-Home Quarantines & Beyond

Facebook Twitter Email
Andre Drummond, Marvin Bagley III and Aaron Gordon detail how they play at the highest level and navigate the stigma surrounding athletes-turned-artists, even during a quarantined season
Brenton Blanchet
GRAMMYs
Sep 3, 2020 - 8:58 am

Disclaimer: This article was reported and interviews were conducted before the NBA strikes of Aug. 26 and subsequent talks of a season cancellation. 

Andre Drummond, Aaron Gordon and Marvin Bagley III are their respective teams' franchise players—earning a collective average of 15.6 points per game this NBA season alone. Drummond is a two-time All-Star and has unashamedly shattered league rebounding records. Bagley was the second-overall draft pick just a couple years ago, with a career-high 29-point game in his back pocket with several more on the horizon. And Gordon is a hazard at the rim, with some of the greatest dunk contest performances in the league's history to his name. 

But whatever hopes they had going into this season—with the biggest being championship rings finally sitting on their fingers—were temporarily cut short on March 11, as COVID-19 put an abrupt halt to the trio's 2019–20 hoop dreams. They packed their bags, rebounded at home and trained relentlessly in hopes of a restart. And of course, they got one. Without Drummond’s Cleveland Cavaliers and a handful of other teams, Bagely's Sacramento Kings and Gordon's Orlando Magic opened the season back up in the Magic's terrain in late July, with the NBA's bubble hosting games in Orlando. 

But it wasn't picture-perfect for the ballers. Drummond wasn't playing, Bagely had to leave after a week due to a season-ending injury and Gordon's hopes of bringing his Magic to the NBA finals were washed away as he watched the first round of the playoffs courtside with a faulty hamstring. In short, life happened to the three super athletes. So, like anyone over the last five months, they had to readjust. 

Through season-ending injury, going home ringless and adapting to life away from family in the league's quarantine, the three men still found healing. And they found it in music. Drummond, Bagely and Gordon have spent the last five months either at home or sitting in a hotel surrounded by teammates as new ideas for lyrics, beats and melodies take over. The three ballers double as musicians—an ambiguity that comes with stigma yet still takes them away from the confines of a busy schedule, non-stop press conferences and gruelling practices and off-seasons. And this literal rebound of a season has taught them just how necessary music is in their lives.

"I started off in more of a basketball mindset," Drummond says of the start of quarantine. "I thought the season would’ve come back sooner. I focused most of my time on working out, and when I found out the season was over for a long time, I started representing my interest in music again."

Drummond, whose Cavs didn't contend for "bubble" status this season, has spent the last several months putting that usual late-season energy into his music career. His latest release under his musical alias Drummxnd, F.Y.I II, dropped in August as his second project to date. 

On the record, he bounces from hard-hitting trap beats to groovy, ‘80s-inspired, synth-laced production. He doubles as both a rapper and singer on the project, citing influences like Travis Scott, whose own croon could've slid right into the nine-track effort without raising any suspicion. 

"I've always done music for a long time, and with my passion for it, having the time that I have now to sit down and really learn the art has been so much fun," Drummond said. "The creative process has been incredible."
For his second project, and for those that follow, Drummond is relying on himself more than ever. Basketball's team-player mentality has always been prevalent with how he operated as an artist and enlisted producers, but the extended off-season has brought him closer to his capabilities as a beat-maker. The last four months have introduced Drummond to new instruments, his just-realized self-production skills and the importance of curating a home studio—all of which have kept him sane through the uncertainty. 

"I'm doing something every day to get myself better and learn more about the art," Drummond says. "I bought myself home-system stuff too, so I started teaching myself how to record myself and make beats. I got [my setup going] just now. I've got a few things—a monitor, a computer, a microphone and all that too. And I'm teaching myself how to play piano."

With F.Y.I II, a title that further emphasizes how Drummxnd has arrived as a musician, Drummond is on a mission to prove that he can be taken seriously despiste preconceived notions of athletes behind the mic. Fans often see ballers-turned-lyricists as NBA players trying to rap, and not all embrace their favorite athletes' musical work. But Drummond wants to break that. He's learning. He's growing. And he's even proving so by separating his personal Instagram account and his Drummxnd page. On one, he boasts 1.2 million followers—the usual for an NBA All-Star. On the other, just about 15K. But, if anything, that just shows his determination to excel at the craft and grow his product from the ground up.

"At first when I came out [with music], I saw people looking at me sideways, like, 'Why is he making music, he should stick to basketball,'" Drummond said. "My favorite thing about making music is, the more consistent you are with it, the more people end up liking it eventually. Nobody likes new things when they first come around, when you're so used to seeing something else."

Bagely has been there, too. Last year, the Kings' power forward came out with his debut project, the 42-minute Big Jreams, an honest introduction from the NBA newcomer laced with a mix of trap standards and the occasional boom-bap curveball.

Even right off the heels of his latest effort On The Way, featuring a verse from NBA All-Star and fellow spitter Damian Lillard, Bagley—rap name MB3FIVE—is looking forward to his artistic growth. He exclusively revealed to GRAMMY.com that his latest project, Behind It All, is heading to DSPs in October. And, just like his ball playing, his messaging is consistent. 

"I'm still young, I'm still experiencing life,” Bagley said. "And when I put those experiences into music, it's a lot more to me that a lot of people don't know. That's why I'm naming the next project—the album—Behind It All. Everything I put out is a story about my life… I still think I gotta prove myself as an artist. I have fans that believe in what I’m doing, rock with me and support me. I just have that 'never satisfied' attitude. I still got a lot to prove with this music stuff. That's why I'm excited to release this next project, because you really see a different side that you’ve never heard."

Recording the project has served as a crucial creative outlet for Bagley, who sprained his foot just days after entering the NBA bubble and had to depart. Even during his short time in the league's quarantine, he says he couldn't help but pick up a pen and unleash his inner-lyricist.

"I did a lot of writing when I was in the room," Bagley says. "The first 48 hours or so, we had to get there and quarantine so I did a lot of writing. But as far as recording, I was really just trying to get those songs together, put them in a nice project, line them up and just release it."

Since leaving the bubble, Bagley watched his Kings finish off the season from home as he put his energy into not only his physical recovery, but also his upcoming record. Both have found a way to parallel each other.

"Music is a healing thing for me," Bagley says as he recovers from his injury. "We go through a lot of different things, a lot of different situations, we see a lot of different things growing up. Sometimes people don’t get a chance to let that shit out that they see, netted up in a way where it's creative. When I record, I hope somebody hears my music and its healing for them as well."

Gordon, on the other hand, just watched his team's playoff run clock out while recovering from a late-season injury. And like Bagley, he says music has been the ultimate healer, but more so on the spiritual side. "It keeps me light-hearted, it keeps me having fun and [lets me] look at the bigger picture with perspective," Gordon said.

While MB3FIVE and Drummxnd are now two projects deep in their musical arsenals, Gordon is still fairly new to the hip-hop world. His debut single, "Pull Up" featuring Moe, dropped back in February, with its follow-up "9 Out of 10"—a diss track dedicated to Dwayne Wade for essentially costing Gordon his dunk contest victory this year with a less-than-adequate score for Gordon—both had fans talking. Now, Gordon’s music has become his "And-1" in the bubble, as he just put the final touches on his upcoming single "Level Up" with a debut album locked and loaded. 

"I finished all my songs for the album and now it's just a matter of mixing and mastering," Gordon says of bringing his music into the bubble. "After I said what I needed to say on the album, I felt gassed out. I felt emptiness. I didn’t like some of the things that basically my alter ego was saying on the track and it really made me question my character."

Gordon says sharing himself as an artist for the first time was difficult, but the bubble has given him some additional time to reflect on what he's recorded over the last several months.

"[I'm] alone, you know, and obviously I got my teammates," Gordon says. "But for the most part, you're by yourself, with yourself all the time. So to be able to reflect and really challenge your character, I’m making sure what I'm saying is everything that I want to be heard."

Next up for Gordon, as he exits the bubble, is preparing his album's messaging for young fans who are inspired by his duality. Like Drummond and Bagley, he doesn’t just want to entertain them, he wants to offer something more.

"I think it’s just right in the wheelhouse of that stereotypical 'man' box,” Gordon says of his message. "Everything I’ve been taught—all the negative things I’ve been taught—as a kid, and as a man, a young man growing up, it kind of spilled out onto the tracks. I’m excited to see what the response is."

Quarantine, injuries and a season restart have given all three men added motivation to write, record and tackle the stigmas that come along with being an emcee in the NBA. 

And for them, regardless of how their year has panned out, music has been their sixth man of the year, and for many years to follow. 

With A New Single, "Freckles," And Upcoming Album 'Pity Party,' Curtis Waters' Year Only Gets More "Stunnin'"

Grammys Newsletter

Subscribe Now

GRAMMYs Newsletter

Be the first to find out about winners, nominees, and more from Music's Biggest Night.
GRAMMYs

Michael Tenneson and Kevin Woodley

Photo courtesy of D.J.C. Records

News
Colorado Inmates Find Faith On 'Territorial' LP play-again-colorado-inmates-pour-heart-hope-faith-territorial-lp

Play That Again: Colorado Inmates Pour Heart, Hope & Faith Into 'Territorial' LP

Facebook Twitter Email
How a group of Colorado inmates at Territorial Correctional Facility came together to defy their own prejudices and limits and record an album for the ages
Matthew Daddona
GRAMMYs
Sep 9, 2020 - 9:14 am

In 2014, Michael Tenneson, 60, confined to prison for multiple life sentences, played a blues progression on his Fender Stratocaster that wept through a low-wattage amplifier. The progression would eventually become the backbone to "Mama's Cryin," a track on the soon-to-be released LP Territorial, the first album to be solely written by incarcerated individuals, but at the time it was a riff that, like other pursuits in prison, was more likely to be forgotten than salvaged. As the tune faded into yet another improbable fit and start, Tenneson heard a voice call out to him: "Hey man, play that again."

The voice belonged to Kevin Woodley, an overweight Black man confined to a wheelchair and whom Tenneson had seen before but never talked to. When Tenneson played it again, Woodley wailed an improvisational vocal that turned heads inside the small room. Tenneson didn't need to hear any more to convince himself that Woodley was a supremely talented singer with the right amount of soul and world-weariness. "I made him promise me that if we ever got a chance to play music again, we'd do it together," Tenneson said.

That opportunity came in 2018, nearly four years to the day when Fury Young, 31, an ardent activist with an easygoing exterior, wrote a letter to Tenneson, who was laid up in the infirmary due to an illness. Young, the founder of Die Jim Crow and the label DJC Records, was at the time focusing on Die Jim Crow being a one-off concept album and had heard about Tenneson through a mutual friend, Claudia Whitman. Whitman, the founder and CEO of the National Capital Crime Assistance Network and an advocate for the abolishment of death penalties, had told Young about Tenneson's musical range and abilities. "The only problem," she told him, "is that he’s white."

Fury Young is white, too, and culturally identifies as Jewish. It was his 2013 reading of Michelle Alexander’s breakout book The New Jim Crow that inspired him to do more—to do something—about racial injustice and inequality. Coming to terms with his somewhat privileged life in New York City and the fact that, unlike some of his friends, he hadn’t been to prison, he decided to provide help—in the form of music—to incarcerated and formerly incarcerated individuals.

That Tenneson is white wasn't a dead end for Young, but it did make him wonder whether his services could have been better utilized by minorities who had been unilaterally affected by a prison system mottled by systemic racism. But he also wondered if Tenneson, with his experience as a multi-instrumentalist, could provide a bridge to other musicians and walks of life.

Tenneson, reading Young’s letter in the infirmary and trying to parse out the scribbled sentences and messy handwriting, recalled that day with Kevin Woodley, that diffident-turned-soaring voice from five years ago, and decided that he needed to stoke up the band that never was. 

GRAMMYs

Kevin Woodley (Left) and Michael Tennesen (Right)
Photo courtesy of DJC

As its name suggests, Territorial Correctional Facility was created when Colorado was not yet a state but a territory, a lawless outcropping of land in the West that saw violent eruptions between Native American tribes and white settlers who were seeking land expansion. The original Territorial prison opened in 1871, five years before Colorado officially became a state, and grew in tandem with its municipality, Cañon City; by 1899, the penitentiary that originally held 50 cells had added two more buildings and had grown to 400 inmates. Today, Cañon City, among its popular Riverwalk and numerous recreation areas, claims Territorial as one of its primary income generators. It is one of seven prisons located in or around the city.

The history of Territorial's racism, displacement of native peoples from their lands, and public lynching—capital punishment wasn't abolished in Colorado until 2020—is not lost on Michael Tenneson, who has spent the last 40 years within the United States prison system and has witnessed the fractioned relationship between inmates and justice-seekers. Having grown up in foster homes in rural Wisconsin where he was molested and abused, Tenneson matured into burglarizing homes and a life of heavy drinking and drug use. During one night of drinking, a break-in to a drug dealer's home turned into a triple homicide. Then, on the run for that, and partying in Colorado, he killed two other people after a poker game turned contentious. He described himself back then as having a twisted worldview, particularly when it came to other races. His upbringing had made him narrow-minded and prejudiced, and he was frequently explosive and at odds with others and imperious when it came to his own self-worth. In his early 20s, he was saved by a Black Marine after getting beat up outside of a bar near Camp Pendleton. His outlook began to take a turn then but, ironically, it was prison life that altered the paradigm, forcing him to confront his bigotries and bad choices in a space that provided no escape nor outlet for distraction.

By the time Fury Young was approved to record a full LP at Territorial in December 2017, Tenneson and Woodley's relationship had blossomed into a friendship, to the extent that Young now refers to Woodley as the John Lennon to Tenneson's Paul McCartney: where Tenneson is affable and often boastful, Woodley is pensive and shy. Woodley's body is wracked with cancer, diabetes and lupus, which have affected his mobility and respiratory health, but his hands remain calloused and strong, a reminder of the boxer that he once was. Like his hands, he uses his voice as a powerful tool, but as recording time approached, Woodley had second thoughts about the project. He doubted his voice's range, that his tone was not what it used to be. "You have a better voice than any of these guys will ever have," Tenneson told him. "You have a story to tell. That's a powerful thing." In the past, Tenneson might've bristled at Woodley, but now he had found a reason to defend his new friend from the same insecurity that had once consumed him. 

Tenneson and Woodley's vision was to tell a narrative about the sometimes-mournful and sometimes-redemptive tale of self-discovery in prison. Indeed, Territorial, the album, just like Territorial the prison, features contributions from multiple prisoners of varying ages, races, religions and musicianship. As a hybrid of musical genre and perspective, it is the collective story of universal struggle and search for meaning amid the personal recollections of its contributors.

GRAMMYs

Kevin Woodley
Photo courtesy of DJC

Over the four consecutive days that Fury Young had recorded the album inside the makeshift band room—where he brought in all of the recording equipment including light stands, PVC pipes and moving blankets to dull sounds—the coterie of newfound bandmates—led by Tenneson, Woodley and another singer Dane Newton—found themselves attempting to make the music feel organic while also being held to a tight deadline. The group had had only practiced once a week for a few weeks prior to Young's arrival and had to contend not just with the egos inside the band room (as they might have expected) but with those outside the door. Young recalled numerous times in which other prisoners would pop their head in to inspect what was occurring within the 17 x 15 room, some of them envious that this group had received such a creative opportunity. Young reported that even the guards, though initially straight-faced and "on duty," eventually got into the spirit. By the last day, Young recalled, one of the guards helped provide a supplemental sound effect for one of the tracks by controlling the gate that let prisoners in and out of one of the areas. 

The first track recorded was "Mama's Cryin," the rueful blues song that Tenneson and Woodley had concocted five years earlier but that now had the backing of a full band. In the song, Woodley croons "Children dying / Mama's cryin' / cuz daddy's lying on the floor / bullets flying," over vibrato, reggae-tuned guitar tones. Tenneson, speaking to me from within a phone station in Arkansas Valley in Colorado (he has since been transferred), choked up when recalling the profundity of the message and its commentary on current events. As a white man who has killed a person of color, Tenneson harbors guilt about his past; when he hears about police brutality or white-on-black crime he feels "torn up inside." The only redemption he could find—he'd considered suicide—was in religion. Though he prefers the word spirituality to religion, he was baptized in prison several years back. "Religion and spirituality was at the core of our project," he said.

GRAMMYs

Dane Newton
Photo courtesy of Fury Young

Before the recording sessions began, one of the project's contributors, Philip Archuleta, who goes by Archie, performed a traditional Native American ceremony with eagle feathers in which he "asked malicious spirits to leave." He and another Native American, "Lefty," brushed each performer with the feather and uttered a prayer. "I felt some energy there," Tenneson said of the experience.

Archuleta grew up in Colorado among Dakota and Shoshone tribes and has served 22 years of a 40-year sentence. "The problem is," he said, "I keep getting into trouble." Although the Territorial sessions were recorded before COVID-19 swept through the world and caused widespread panic within prison populations, Archuleta told me that the recent safety measures have affected his mental wellbeing. He and other Native Americans have not been able to go to the sweat lodge or allowed to partake in peace pipe-smoking ceremonies. The medical facility has become inaccessible save for the treatment of life-threatening injuries, he said. In the meantime, the lack of stress-relieving procedures that his spirituality granted him has contributed to confrontations with other prisoners. "But this has been a struggle all my life," Archuleta said of his heritage. "It's like we’re a novelty at first, we're told that we're interesting. Then we get treated worse." If the recording of Territorial gave him an opportunity, though a limited one, it was the chance to feel that Christianity versus spirituality versus agnosticism wasn’t as important as the fight between free and not free.

Before the band room was reopened at Territorial Correctional Facility, before even Tenneson had received the letter from Fury Young, concerts at Territorial were hosted in the gym once a month. Like a bare-bones "Battle of the Bands," in which the performers were barely distinguishable from their audience members, Tenneson had performed with different iterations of bands and musicians, the entire time realizing that neither the group nor the venue itself was permanent. In prison—especially in prison—places and their functions are often abandoned or swapped out for projects that will beget more money. In his time within the system, Tenneson has seen a hobby shop at Arkansas Valley (where he was before Territorial and would later return to) closed down when the budget could no longer be supported; he has seen art and beautification projects lose momentum and stall; and he witnessed the closing of the band room after a Labor Day escape in 2018 tightened security and precautions around the facility. But during those days in the gymnasium—where tunes were recalled and imparted, where lineups were tested, where grace was a guitar and microphone—possibilities felt endless.

During one of these sessions in 2018, Tenneson had put Jojo Martinez, 40, on the spot. Known as a rapper outside of prison and having rediscovered faith and rap inside of it, Martinez took the opportunity to rap to the expectant crowd. Tenneson was impressed, same as he had been when he heard Woodley first sing or Dane Newton play keyboards, even if he had come from the opposite pole of rap and hip-hop music ("I got corrupted," Tenneson said of his switch in interest from jazz, which he studied as a kid, to rock and blues when he first heard Jimi Hendrix, and traded his savings in for a Stratocaster). Martinez, who goes by "Bizz," was brought into the fold to contribute his verbal talents. "I put my whole heart into it," Bizz said, whose experience with the others inspired him to continue to chase his musical passion. Bizz is set to be released to a halfway house in October and has used his time quarantining at Sterling Correctional Facility (he has since left Territorial) to work on music that is both spiritual and politically charged. Territorial blurs the line between faith-based messages and political ones, offering a reading, and for Bizz, a sign, that the two can be twined.

The George Floyd protests and subsequent reactions that have confounded governments have further incentivized Fury Young's mission. In addition to raising funds through GoFundMe (Die Jim Crow is a nonprofit that is incumbent upon private and public donations), Young has achieved momentum via the protests that have occurred around the world. In June, Die Jim Crow released BL Shirelle's Assata Troi (Shirelle is also the Deputy Director of Die Jim Crow). Shirelle, 33, spent 10 years behind bars beginning at age 18. This year marks the first time since being a minor that she is free from prison and parole obligations. Assata Troi has received rave reviews and has affirmed Shirelle as a pseudo-elder statesman (she is still young, after all) for those who have seen both sides of the system. Today, she and Young keep up correspondence with incarcerated or formerly incarcerated people with whom they have several upcoming projects.

Bizz is conscious that a different world than the one he left awaits him when he gets out. He is also aware that his switch to faith-based rap has its challenges. Still, he is confident that his message will transcend this bifurcated moment, where FOX and CNN "are the biggest cons in the world." Though television is limited at Sterling, Bizz gets flashes of news media—both conservative and liberal channels—and uses these bits of charged impartiality for material for his lyrics. He also followed the coronavirus news with bated breath, especially once realizing Sterling hadn't reacted to the crisis in a way that was timely and responsible. He described an environment in which there were few masks and virtually no equipment to help aid recovery, where 100 or so guys were packed into a small day room at one time. "The largest outbreak was in this facility," he said. "They tested everyone and I tested negative, then, a couple days later I lost my sense of smell." Once diagnosed with COVID-19, Bizz was thrown into "the hole" rather than a recovery unit where he suffered for weeks. As of May 2018, 593 state inmates had tested positive for the virus and two Sterling inmates had died. There is currently a class action lawsuit pending, backed by the ACLU, claiming that Colorado's governor and his Department of Corrections aren't doing enough to prevent coronavirus outbreaks throughout the Colorado prison system (two of the plaintiffs are housed at Sterling).

Amid the urgent need for masks and other PPE at prisons, Die Jim Crow has organized a GoFundMe for incarcerated individuals (many prisons have denied donations or have not responded to Die Jim Crow's queries), and as of August has raised over $21,000. This has amounted to over 23,000 masks. 

In preparing for an early 2021 release of Territorial, Fury Young will also be publishing into a different world than the one he became aware of in 2013. The frequent instances of fatalities and injuries at the hands of police have received more widespread and immediate attention since the likes of Trayvon Martin in 2014 and Freddie Gray in 2015, though the coronavirus has slowed attempts of reconciliation in the form of large-scale events, peace talks, and—in the case of the power and vitality of the arts—live music.

For the musicians who recorded Territorial, for whom playing the album to a live audience will forever be a pipe dream—memories of the session persist. Tenneson has since lost touch with Woodley, whose illnesses have caused numerous complications, and Dane Newton, whose vocals on the final track "America the Merciful" offer an apologetic love letter to the country that has given and taken so much. "America the merciful will forgive my sins again," he bellows, "I don’t want to die chasing the wind." Tenneson, in his own thematic companion piece, "Holy Rain," in which he implores to his savior in gravelly mysticism to "wash me clean lord / with your blessed holy rain" before his mournful humming is drowned out by careening saxophone, bass and electric guitar, is making an argument for the legacy of his bandmates, for their project: that whether or not their music is heard or whether it ever awards them acclaim or freedom, it will—finally, once and for all—wash them anew. "Music is one of the things I can give back," Tenneson said. "It's all I can give."

Grammys Newsletter

Subscribe Now

GRAMMYs Newsletter

Be the first to find out about winners, nominees, and more from Music's Biggest Night.
GRAMMYs
News
Recording And Monetizing Music In The COVID-19 Era best-apps-tools-recording-and-monetizing-music-covid-19-era

The Best Apps & Tools For Recording And Monetizing Music In The COVID-19 Era

Facebook Twitter Email
Here's a rundown of some easy-to-use apps and tools for recording and monetizing your music in the COVID-19 era
GRAMMYs
Jun 9, 2020 - 3:04 pm

We are currently living in an unprecedented era around music creation and touring. Due to the ongoing COVID-19 pandemic, all business has been forced to become remote, making it difficult for artists to maintain their usual level of activity. Of course, though the music landscape looks totally different right now, artists are finding new and innovative ways to get their music heard, be it through livestreams, engaging with fans via social media or launching subscription models that offer exclusive content to fans. To that end, here's a rundown of some exciting new apps and tools for recording and monetizing your music in the COVID-19 era. 

Recording Tools

There are plenty of social media options for getting your work out there: Facebook, Instagram, YouTube, TikTok and Twitch are just some of the possible platforms you can use to capture your recording. 

There's also a new all-in-one app called RMusic, which allows songwriters to collaboratively write music on the go. Not only does RMusic let you to record ideas directly onto a virtual project file, but you can punch in new lines, edit takes, invite other collaborators from your address book, type lyrics, undo takes and communicate with project members from within the app.

Live Broadcast & Streaming Channels

Facebook: According to a new Remote Musicians Handbook put together by the Berklee College of Music, Facebook is the best venue for livestreaming if your audience skews a little older. 

Instagram: Meanwhile, Instagram, which has a feature that allows other people to join your live stream as guests, is ideal for younger audiences. "Based on your social media engagement on each platform, you can make an informed decision about which platform will be best for your fans," the handbook writes. "Both of these are well-suited for unannounced livestreams as notifications will go out to engaged fans, as well as letting your fans know ahead of time when you will be streaming."

YouTube: Then there's YouTube, which offers a number of monetization options and scheduling tools, such as pre-stream and in-stream ads, donations and merch sales. YouTube will even notify your followers when you go live and will allow you to schedule a live stream ahead of time. And as the stream takes place, YouTube lets viewers ask questions and interact with the streamer. 

TikTok: If you're on the super music-friendly app TikTok, did you know that you can activate a live stream if you have more than 1,000 followers? Once watching your livestream, viewers can purchase stickers, and a portion of the money is donated to the streamer. According to the aforementioned handbook, on TikTok these purchases are made using "coins." Coins start at $0.99 for 65 coins and go up to $99.99 for 6,697 coins. In turn, users can buy stickers, called "Virtual Gifts," for anywhere from 1 to 100 coins.
     
Twitch: The video game streaming platform can be useful for engaging new fans. Because this app hosts as many as 4 million viewers at once (according to TwitchTracker) actively encourages discovering new streamers, artists can show up under Twitch's "Music & Performing Arts" section (with 2.3 million followers). Here, according to the handbook, "the music ranges from metal to violin covers to singer-songwriters, and is generally more diverse genre-wise than more mainstream platforms."

If you want to monetize your work on Twitch, know that streamers get paid when new subscribers follow them and viewers donate to the streamer. Some streamers use new followers and donations as mechanisms to unlock new content or segments. Some will take requests at certain follower count or donation levels, others run merch giveaways, or give followers access to exclusive content.

OBS Software: OBS (Open Broadcaster Software) is free and open source software for video recording and live streaming. Stream to Twitch, YouTube and many other providers.

Nugs.net: Get live music on demand. Nugs.net offers a collection of more than 15,000 full-length concert recordings from the likes of Pearl Jam, Widespread Panic, Umphrey’s McGee, Dead & Company and more. Try it free with a 30-day trial.

Houseparty: This social networking service enables group video chatting through mobile and desktop apps. Users receive a notification when friends are online and available to group video chat. 

StageIt: Founded in 2009, Stageit is a web-based performance venue that hosts paid livestreamed performances. Artists choose when they want to perform, for how long, and how much they want to charge. 

Crowdcast: This video platform hosts live video Q&As, interviews, summits, webinars and more.

Streamlabs: This streaming platform can stream audio to Twitch, YouTube and Facebook. 

BandsInTown: Use BandsInTown to promote your live stream shows. You can even engage new fans and monetize shows through BandsInTown's Twitch partnership.

Fan & Membership Platforms

Patreon: Patreon gives fans access to exclusive artist content for a monthly fee, might be the first option that comes to mind when it comes to fan and membership platforms. But Patreon is only the beginning. Gumroad lets creators offer digital and physical products for sale, while its dashboard provides insight into how your sales are doing and how fans are consuming your content.

Squarespace: Offers subscription products in their store, integrating directly with your website and can be sold alongside your other merch products. 

Shopify: For $40/month, Shopify offers apps that allow you to offer subscriptions from your Shopify ecommerce store, which is helpful if you are offering physical goods as part of your subscription. 

Bandzoogle: Sell music, merch, downloads  and tickets, commission-free. Once you add a store, you can start selling music, downloads, tickets and band merch. Monthly fees start at $8.29.

Ghost: With Ghost, which is free to join, you can publish content online, grow an audience with email newsletters and make money from premium memberships.

Memberful: Memberful helps independent publishers, educators, and creators sell memberships to their audience and build sustainable businesses. You can integrate with Wordpress, send email newsletters, create private podcasts and more. Pricing is free to start and goes up to $25 or $100 per month.

Digital Production Marketplaces, including licensing and sell music, samples, and custom sounds:

Splice: Splice Studio gives you access to millions of royalty-free samples, MIDI and presets on mobile, web and desktop for $7.99/mo. 

ScoreAScore: This music production, licensing and supervision company puts producers in need of original music directly in contact with the composers who create it.

Beatstars: Beatstars is an online marketplace to buy and sell beats.

Putting The Plan Into Action

Now that you have the tools, all you need is to put a plan into action. The Remote Musicians Handbook suggests that you first analyze your audience to get a sense of their social media profiles. Then, you may want to run an unnanounced test live stream, just to get a sense of who's showing up. Then, schedule a series of announced live streams on the platform(s) of your choice. Once livestreams are part of your routine, consider partnering with artist friends on YouTube where you can cross-promote each other's work. From there, consider monetizing your work on Patreon with exclusive content. All the while, to engage new fans, hop on music-discovery tools TikTok and Twitch.

Now that you have the resources to build a fully functional music online platform from the safety and comfort of your home, the rest is up to you. Good luck!   

How Musicians Are Staying Positive & Productive Amidst A Pandemic

GRAMMYs

Photo by Guillaume Payen/SOPA Images/LightRocket via Getty Images

News
How Bandcamp's Fee Waivers Are Supporting Artists how-bandcamps-fee-waiver-days-are-supporting-musicians-pandemic

How Bandcamp's Fee Waiver Days Are Supporting Musicians In The Pandemic

Facebook Twitter Email
"It sounds simple, but we’ve always believed that the best way to support artists is to buy their music and merch directly," Bandcamp COO Josh Kim tells the Recording Academy
Noah Berlatsky
GRAMMYs
Jun 3, 2020 - 9:36 am

Like most musicians, Belgian ambient synthscape vaporwave artist Sebastian Dessauvage, a.k.a. Zer0 れい, has been struggling since the coronavirus pandemic began. Belgium has been in lockdown for two months and summer festivals have all been canceled. He's lost tour dates in Amsterdam and London. His day job in retail laid him off as well, and while he still gets 70% of his salary through government unemployment, making ends meet has been rough. That's especially true since his beloved cat, Cthulhu, suffered acute kidney failure right before the lockdown. Dessauvage tells the Recording Academy that he was faced with "a hefty set of bills, in total a very solid four-figure sum which promptly annihilated all our savings."

The story of opportunities closing and unexpected expenses mounting is a chillingly familiar one for many people over the last couple of months. There was one bright spot for Dessauvage, though: a substantial boost from Bandcamp. The online music platform suspended its fees on March 20 in order to help artists during the pandemic. Dessauvage put out a collection of 13 unreleased and compilation tracks for the occasion; the album serves as a eerily suitable soundtrack for a lonely apocalypse of staring into the computer screen and feeling it also staring into you. On the day of the Bandcamp promotion, Dessauvage saw a substantial spike in sales as fans rushed to support artists directly. He made several hundred dollars—enough to pay for Cthulhu's final round of antibiotics.

It wasn't just Dessauvage who benefited. The Bandcamp fee waiver promotion was astonishingly successful. Overall, fans and music listeners spent $4.3 million on March 20 to support Bandcamp artists—about 15 times what the site raises on a typical Friday. With fees waived, all of that money went directly to labels and musicians. Some were able to pay their mortgage for the month off the proceeds.

"We know our fan community cares deeply about supporting artists in general," Josh Kim, Bandcamp's COO, tells the Recording Academy. "Even before March 20th we were already seeing huge numbers of fans use Bandcamp to support artists who were seeing tours canceled. So we wanted to highlight that even more and engage as an entire community, and also encourage more fans to continue supporting artists until things are recovered."

Bandcamp's approach has always been to make it easy for independent artists and small labels to reach fans directly, and that has made the Covid promotion a natural evolution. "It sounds simple, but we’ve always believed that the best way to support artists is to buy their music and merch directly," Kim says.

Read More: Bandcamp Will Continue To Waive Its Revenue Shares On May 1, June 5 & July 3

It's hard to remember, but back in March there was some hope that the shutdown would only last a few weeks. Instead, the pandemic has escalated, and while some states have started to roll back stay-at-home orders, the official death count went over 100,000 as recently as Memorial Day. With a deadly contagious pandemic still claiming lives at a terrifying rate, it's difficult to imagine that people are going to be eager to gather in large or moderate sized crowds to see live music anytime soon, and few venues are going to feel comfortable taking on the liability of a potential outbreak.

In response, Bandcamp has decided to repeat its fee waiver program on the first Friday of each month through July. The May 1 fee waiver raised 7.1 million—more than twice as much as the March promotion. There will be another fee free day this Friday, June 5, and another on July 3. (In solidarity with the recent protests, Bandcamp is also going to donate 100% of its share of sales to the NAACP Legal Defense Fund on June 19, or Juneteenth, commemorating the abolition of slavery.)

As Bandcamp has turned the fee waivers into a recurring promotion, artists and labels have started to coordinate their releases to better take advantage of the publicity and fan enthusiasm. For example, the venerable Seattle indie label Sub Pop released not one, but two albums by Oregon indie-rock duo Helio Sequence on May 5. They've also been passing through 100% of digital sales Bandcamp revenue to their artists on the fee waiver days, according to Rebecca Sicile-Kira, Sub Pop's Online Sales Manager.

Nathan Cross, the label owner of Austin-based experimental jazz label Astral Spirits, says that he didn't time any album releases to the first promotion in March. The date just so happened to coincide with pre-orders for a marvelous and much-anticipated new album by the Chicago Underground Quartet. For May, June and July, though, Cross says he's tried to time pre-order announcements to take advantage of the fee waivers.

"I've seen folks say that it's driving people to create albums/products specifically for the aim of these dates rather than creating work that is true to itself," Cross told the Recording Academy. "I can understand this to an extent—I have definitely quickly planned a couple different releases that I probably would have waited longer to do without the Bandcamp fee waiver days." When the floodwaters are coming for you, you can hardly blame them for trying to take a shortcut or two to try to get to higher ground. "I think it's a little unfair to place ulterior motives considering the situation and how fast this has all happened, for artists, labels and Bandcamp," Cross says.

Chicago-born, L.A.-based rapper Lando Chill and his producer/collaborator the Lasso were among the many independent artists who released excellent material to take advantage of the promotion. The two made their 2018 album LANDOLASSO available on the platform for the first time. They also added bonus tracks, including "FUTUREGONE," with lyrics about dreams dying and a woozy hook that is unsettlingly on point for the current moment. Chill tells us they sold more than 30 copies of the album—a substantial increase over a typical day's sales. At $8 a piece, with no platform fees, it was enough to pay for a couple rounds of groceries.

Chill had been organizing an event series called "At the Ardmore"; he'd been doing work with the music publishing company Defend Records. Coronavirus put an end to those projects, and more. The extra income from Bandcamp doesn't make up for that or the loss of touring. But it still helps.

"Bandcamp has been a beacon—or a lighthouse during a storm," Chill says. "It really is. It doesn't mean the storm has ended. It doesn't mean the problems have ended; we're still wet. But that lighthouse provides a modicum of hope. And it really sets an example for other platforms." Spotify, for example, is doing charitable covid relief efforts and matching donations. But that doesn't allow people to contribute directly to musicians the way Bandcamp's model does. Patreon has offered grants and advice for those affected by Covid, but has not waived its fees. Neither has Amazon.

Artist earnings from the Bandcamp sales vary widely. Atlanta-based producer and DJ Leonce was able to pay rent in only a few hours from Bandcamp sales. "Releasing new music on those [fee waiver] days means hundreds of extra dollars in my pocket that I normally wouldn’t have gotten that I can use to go to my living costs," he says.

Other artists like trans activist and indie-rock musician Julia Serano have had more modest sales. "Most people know me as a writer and are less familiar with me being a musician," Serano says. She says she sold three to six extra albums on the fee waiver days. "Which isn't a lot, but it's more than I would have sold otherwise."

Part of the benefit of the fee waiver days isn't just the money—it's the chance to be seen and appreciated. Caroline White, a.k.a. indie-folk/pop artist Infinity Crush, earned half of her income as a nanny and a tutor and the other half touring before the coronavirus lockdown began. Now she's had to switch to childcare full-time. "Naturally it's hard to be creative and produce more art when I'm working seven days a week," she tells the Recording Academy. "But I'm lucky I have something I can fall back on."

With her schedule, White hasn't been able to release new music. But people have been sharing her albums, and she's been able to promote music from other artists. "I have been able to pay some bills with the extra money, and I feel humbled and grateful that anyone even takes the time to listen," she says. "It has helped, and the gesture is encouraging."

Many artists are finding themselves shut off from audiences and with little time or space for creation. "I really was hoping to do a full U.S. tour this summer, since the two tours I did were the most incredible and inspiring experiences, but it'll have to wait. Hopefully sometime in the future there is a place for live music again," White says. Until then, many performers appreciate that Bandcamp is giving fans an opportunity to show they still care about music and the people who make it.

Marching Six Feet Apart: How High School Marching Bands Are Coping With The Pandemic

Grammys Newsletter

Subscribe Now

GRAMMYs Newsletter

Be the first to find out about winners, nominees, and more from Music's Biggest Night.
GRAMMYs

Eric Bellinger 

Photo by Sergio Barron

News
Quarantine Diaries: Eric Bellinger quarantine-diaries-eric-bellinger-releasing-optimal-music-making-mickey-mouse-pancakes

Quarantine Diaries: Eric Bellinger Is Releasing 'Optimal Music' & Making Mickey Mouse Pancakes

Facebook Twitter Email
As the coronavirus/COVID-19 pandemic continues to rock the music industry, the Recording Academy reached out to a few musicians to see how they were spending their days indoors
GRAMMYs
May 1, 2020 - 10:13 am

As the coronavirus/COVID-19 pandemic continues to rock the music industry, the Recording Academy reached out to a few musicians to see how they were spending their days indoors. Today, GRAMMY-nominated songwriter Eric Bellinger—whose collaborative album with Nieman J, Optimal Music, is out now—shares his Quarantine Diary

Friday, April 24

This was a big day for us because we released my newest project, Optimal Music. This was the first time I dropped an album and didn’t have a big release party, listening party or club event, but we made it work!

[9 a.m.] Ely [Bellinger's son] woke me up.

[9:30 a.m.] Me and Ely got dressed. He likes to dress like his dad, so we wear matching outfits a lot. La'Myia [Bellinger's wife] is with our newborn. 

[9:45 a.m.] Called into the Morning Show with Nick Cannon to discuss the album. Spoke about the recording process, features and some of my favorite moments from Optimal Music.

[10 a.m.] Breakfast made by me. Mickey Mouse pancakes this morning.

[10:30 a.m.] Live with Ely and his school. We did arts and crafts today. 

GRAMMYs

[11 a.m.] Yoga and meditation with Ely. I’m big into meditation, especially in times like this. It’s important to make sure I’m keeping a good balance in every aspect of my life. 

[12 p.m.] Work out with trainer. He comes to the house in full sanitation gear so I can still stay in shape while keeping everyone safe.

[1 p.m.] Açaí bowl.

[2 p.m.] Lunch.

[3 p.m.] Cut some new records in my home studio. It’s tough not having my engineer with me, but I can’t help but to still record music every day.

[6 p.m.] Link with Niem for "Malibu Nights." We usually do a concert once a month where I invite some of my friends like Tank, Ne-Yo, BJ to perform acoustic cuts, and then I have some new aspiring artists perform and show off their vocals. Now, because we can’t have a concert, we moved the whole thing to IG live. Every Friday, eight new artists compete with each other in a singing competition that me and Niem host. I love being able to give artists a new platform, and it’s a great way for us to discover new talent as well.

GRAMMYs

[9 p.m.] Meet with Niem. We always have so much music in the pipeline, it’s important that we stay communicated and on top of everything. This new project has some big records on it, and it’s important that we have a precise plan for everything.

[10 p.m.] Movie or Netflix with Myia. Right now we're really into "Little Fires Everywhere," "All American" and "The Last Dance."

If you wish to support our efforts to assist music professionals in need, learn more about the Recording Academy's and MusiCares COVID-19 Relief Fund.

If you are a member of the music industry in need of assistance, visit the MusiCares website.

Grammys Newsletter

Subscribe Now

GRAMMYs Newsletter

Be the first to find out about winners, nominees, and more from Music's Biggest Night.
Top
Logo
  • Recording Academy
    • About
    • Governance
    • Press Room
    • Jobs
    • Events
    • FAQ
  • GRAMMYs
    • Awards
    • News
    • Videos
    • Events
    • Store
  • Latin GRAMMYs
    • Awards
    • News
    • Photos
    • Videos
    • Cultural Foundation
    • Members
    • Press
  • GRAMMY Museum
    • COLLECTION:live
    • Museum Tickets
    • Exhibits
    • Education
    • Support
    • Programs
    • Donate
  • MusiCares
    • About
    • Get Help
    • Support
    • News
    • Events
  • Advocacy
    • About
    • News
    • Learn
    • Act
  • Membership
    • Chapters
    • Producers & Engineers Wing
    • Songwriters & Composers Wing
    • GRAMMY U
    • Events
    • Join
Logo

© 2022 - Recording Academy. All rights reserved.

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Copyright Notice
  • Contact Us

Some of the content on this site expresses viewpoints and opinions that are not those of the Recording Academy and its Affiliates. Responsibility for the accuracy of information provided in stories not written by or specifically prepared for the Academy and its Affiliates lies with the story's original source or writer. Content on this site does not reflect an endorsement or recommendation of any artist or music by the Recording Academy and its Affiliates.